A local services marketplace
Connect customers with verified providers, with listings, booking and reviews.
Idea to market: MVP development and launch
Five stages.
No handoffs.
Here’s what happens to your idea from the first conversation to the market, with one in-house team the whole way.
Turning an idea into a business usually means finding a designer, a development team and a marketing agency, then keeping them aligned yourself. Idea to market replaces that with a single team responsible for the journey. You stay in charge of the vision and the decisions. We do the work of getting it built and in front of the right people.
- You can start with only an idea
- No technical background needed
- All work done by our in-house team
- Branding available if you need it
- Web, mobile and SaaS products
- Your team stays in control of sales
01
Shape
Many products fail because they try to do too much too early, or solve a problem people don’t care about enough. Here we look at who the product is for, what alternatives people use today and how it could earn money.
You bring
The idea, however rough it is.
We do
Test the idea, find the first users and define version one.
You get
A clear scope for what gets built first.
02
Design
It’s far easier to change a design than finished software, so this is the time to test assumptions. If you need a name, logo or visual identity, we can create those here too.
You bring
Your feedback and your taste.
We do
Plan the journeys and screens, plus branding if you need it.
You get
A product design ready to build.
03
Build
Along with the visible features, we build what users don’t see: accounts, data handling, connections to other services and a structure that leaves room to grow.
You bring
Decisions when choices come up.
We do
Develop your web, mobile or SaaS product, with AI where it helps.
You get
A working product you can try as it grows.
04
Launch
Launching means more than publishing software. We check the main journeys across devices, prepare the live environment and, where needed, get the product ready for app store submission.
You bring
Your final go-ahead.
We do
Test it, deploy it and take it live.
You get
A live product real people can use.
05
Market
A live product still needs an audience. This stage is designed to generate awareness and leads, while selling to those leads and managing those relationships stays with your team.
You bring
You, or your sales team, close the deals.
We do
Positioning, landing pages, content, campaigns and analytics.
You get
An audience and leads for your team to convert.
The difference
One team compared with separate vendors.
| Question | Separate vendors | TekMagnus |
|---|---|---|
| Who connects the work? | Usually you | Our team |
| Who needs the full context? | Each vendor learns it separately | One team carries it through |
| When is marketing considered? | Often after the product is built | From the first stage |
| Who handles the build and launch? | Often different companies | Our in-house team |
| Who closes the sales? | You | You |
Example ideas
The kinds of ideas that fit this journey.
Illustrative examples.
A clinic booking app
Let patients find appointments and receive reminders, while staff manage schedules.
An AI tutor
Give students personal help with practice questions and explanations.
A niche SaaS tool
Solve one painful workflow for a specific industry, on a subscription.
A community platform
Bring people with a shared interest together around content and events.
An internal tool turned product
Take software that solves your own problem and offer it to others.
Before the first conversation
Six questions worth answering.
- Who has this problem, and how do they deal with it today?
- Have you spoken to people who have it? It’s fine if you haven’t yet
- What’s the smallest version that would solve the problem?
- How would the product make money?
- Who will close sales once leads start coming in?
- What would you need to see to keep investing after launch?
Common mistakes
What this journey helps you avoid.
Building everything at once
A focused first version gets real feedback sooner and keeps your options open.
Skipping the problem
A polished product still struggles if the problem isn’t important to its users.
Treating launch as the end
People won’t find a product simply because it exists, so marketing has to be planned.
Letting context get lost
Each handoff between companies is a chance for the original idea to get diluted.
Who it’s for
This is a good fit if you have the idea.
You don’t have a tech team
You know the problem you want to solve, but you need people to build the solution.
You don’t want to manage vendors
You’d rather have one team responsible than coordinate several separate companies.
You care what happens after launch
You want people to find and use the product, not only to see it go live.
Good to know
Journey questions.
How developed does my idea need to be?
It can be very early. Shaping it is the first stage of the work.
Do I need to take all five stages?
The journey is designed to work end to end, but you can also use our individual services.
What kinds of products can you build?
Web applications, mobile apps, SaaS products and AI-powered software.
How involved do I need to be?
You stay in charge of the vision and key decisions, and we’ll come to you when choices need to be made. You don’t need to manage the day-to-day work.
How long does the journey take?
It depends on how many user types, features and integrations version one needs, and how much marketing you want at launch. We’ll agree a realistic plan before work begins.
Can you continue after launch?
Yes. Products can keep improving, and marketing continues to build on what’s working.
Will you sign an NDA?
Yes. We’re happy to sign a reasonable mutual NDA before you share confidential details. Read our NDA policy.
Who owns the product and code?
You do. Once a project is paid for in full, you own the custom product and code we create for it. Third-party and open-source components stay under their own licenses, and your written project agreement confirms the details.